Branding and Identity Creation

Client: SPI Bio | Role: Freelance Graphic Designer

I collaborated with SPI Bio, a biotech company looking to expand their presence in the USA and Canada. We created a company identity that embodied who they are and how their tech functions in a way that would resonate with a community of scientists, engineers, and academics.

We wanted to develop a lasting wordmark and supporting brand imagery that would support them through the numerous growth stages any new business goes through. We did this by creating a clean, watery, spacious look and feel, with powerful sans serif fonts and lots of white space.

I designed their logo to reflect the circular flow of water of which their technology is based on -  and incorporated a droplet keyhole in their logo to reinforce this.

The brand is clean, and airy, and watery, much like the devices they manufacture.